Alex Dorward
Alex Dorward
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yowo

The design for yowo’s brand identity focused on the brand’s vision of helping loved ones create a “circle of care.” Clean, round shapes and typography, as well as a light, airy, and “gender neutral” monochromatic colour scheme helped to further illustrate this vision, along with the brand’s nurturing, trustworthy, and supportive personality.

The scope of this project included developing the brand’s identity, (logo, wordmark, typography & colour systems), and all other deliverables (mockups of the app’s interface, letterhead, presentation templates, email signatures, & a motion explainer video) as well as determining all standards for how the brand’s identity must be used.

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