Alex Dorward
Alex Dorward
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RAD tv

RAD tv is a concept for a television station broadcasting shows that were prominently popular in the 1990s. The station features programming for children in the morning, young adults in the afternoon, and programming for adults in the evening. The station’s identity is comprised of very bright, neon-like colours, fun geometric shapes and patterns, and solid, bold typography. The station’s personality is very fun, energetic, and nostalgic, and appeals to the nostalgia of those who grew up during this decade.

A Broadcast Package was developed showcasing the station’s identity, a sample of a “coming up next” sequence, a lower-third for a guest feature, as well as the station’s “bug” logo.

(This is an academic piece.)

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