The objective of this brief was to create an image for use on the cover of the Toronto Film School graduation program. The image needed to convey a feeling of positivity, growth, and celebration, with the audience being the graduating students (a.k.a. design-minded young people) as well as their friends and family who will be attending the event.
With these criteria in mind, a piece was created depicting the city of Toronto’s iconic skyline being overtaken by flowers and foliage. This concept was chosen to represent the idea of the graduates of TFS “growing” and “blossoming” as designers and as humans, and also making the city of Toronto, and the rest of the world, more beautiful, with their creativity, skill, and various designs.
The colours Cyan, Magenta, and Yellow played a big part in the design as well, and were chosen to create a bright, bold, and optimistic colour scheme, as well as to represent the design industry.
An additional corresponding motion graphics piece was also created (see below).
This piece was also transformed into an additional corresponding motion piece.