Alex Dorward
Alex Dorward
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Art House

Art House is an intimate, two-screen movie theatre with a friendly, at-home like atmosphere, and a desire to encourage an audience of adults aged 25+ to seek out alternative film. Art House is artsy, welcoming and casually chic.

Art House is not the movie theatre people go to when they just want to see a movie for the sake of seeing it. Art House is a place that people go to for the experience in itself. Its atypical atmosphere including assorted couches and chairs, alternative film selections, and refreshments that are served to you in your seat, gives it an atmosphere that is much more akin to watching a movie with friends in your own home. The design of it’s logo represents the coming together of different people under one roof to share the Art House experience. 

(This is an academic piece.)

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